LinkedIn already has more
than 645 million users from 200 countries. Moreover, 150 million of them
appeared over the past 2 years. Among social networks, this is not a record, of
course. But there is an important nuance – LinkedIn for business, it is
imprisoned for professional contacts, therefore it is often used in B2B.
LinkedIn is most often used
in 2 situations: they want to get a job in an international company or want to
receive foreign clients. In this guide I’ll tell you why you should not ignore
LinkedIn, how to promote your business and find customers.
What is LinkedIn and what are the business opportunities
Previously, the social
network was exclusively for networking. Nowadays, more and more functions of
familiar social networks are being introduced, such as subscribing to human
content updates (and not just establishing contact).
Where to start:
Register an account on the main page.
Fill out the profile correctly: no aliases – real Name,
Surname, company, etc.
Fill in a lot of fields about work, your competencies,
Upload a photo (by the way, with it on a profile pay
attention to 21 times more often according to statistics LinkedIn).
Connect corporate mail, subscribe / establish contact with
those you know personally.
What are the features of
LinkedIn for business:
you can start promoting your personal brand as an expert,
develop a personal profile to attract customers to the
develop, strengthen the profiles of company employees, TOP
maintain a business page for attracting customers.
LinkedIn has one fundamental
difference. You can purchase a paid account for specific business tasks. With
them, of course, more features and capabilities.
If you engage in lead
generation systematically, it makes sense to take a paid account such as Sales.
You will have more functions, fields, filters to find the right people
according to different criteria:
field of activity;
the presence of any attributes, skills, mentions;
activity of potential customers, etc.
For LinkedIn customer engagement to make sense, you need:
a clear, understandable, tangible difference from competitors
– it is especially important in B2B and in those markets where there are
established leaders (USA, Europe);
a mini-solution, a mini-benefit, something tangible for a
potential client – not a script, promises and beautiful advertising materials,
but some kind of benefit;
website, commercial offers, presentations in English – no one
will bother with Google translator;
manager, consultant, expert who speaks English fluently,
confidently: in writing and by phone;
a backup partner or the opportunity to open a legal entity in
another country if there are legal difficulties (or elementary fears) in
working with your company.
LinkedIn Promotion tips for 2020
Now blitz tips for those who
still decide to look for clients through LinkedIn with chips, nuances and ideas
Be sure to personalize the appeals on social networks. Add
information about the latest posts in the user’s stream, his achievements,
place of work or study. It arouses interest and involves.
Prepare a description of the business page so that the CA
sees itself, its problems and your competence to solve them. The better you
deliver your USP, the higher the likelihood of getting a transition to the main
site and contacts of a potential client.
Get involved not only in your content and comments below it.
Participate in discussions of potential customers, in specialized groups.
First, you will appear before their eyes. Secondly, show your expertise.
Mark through the familiar @ tag the established leaders in
the niche who are familiar in order to reach their audience as well.
Do content regularly to keep your audience and contact list
in full view. For LinkedIn, the normal rate is 1-3 material per week.
Track statistics on publications and actions to adjust your
Use automation services and tools to save your time and
increase promotion efficiency. Try, for example, Meet Alfred – it can view user
profiles, do mailings according to different criteria, a super-combine for
If you need to successfully
enter the western market, start with a marketing strategy. Then immediately it
will turn out to turn on different tools, and most importantly – it will be
clear which of them work and with what result.